WordPress User Guide

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Congratulations on your new website!

This is an exciting time for you; you have a fresh new face to show the world! Like any new tool, you’ll want to test it out and play around with it until you’ve familiarized yourself with it. This guide was created to help you transition as smoothly as possible to your new website.

Your website was built using the WordPress Content Management System (CMS). This is one of the more trusted CMS’s - in fact, 35% of the web uses WordPress!

How to Log on to Your Website

The backend to your website can be found at: https://thenameofyourwebsitebutthisisjustanexample.com/wp-admin/

Your credentials were sent to you in a post-going-live document.

How to Manage Your User Account

You are set up as an administrator for your website. This means that you can control all settings site-wide - including creating new users, changing settings and adding new plugins. One of the first things you are probably going to want to do is change your user information. To do this, hover over your username in the top right corner and click “Edit My Profile” from the dropdown menu that appears. This brings you to the page where you can add a profile picture, change how your name is displayed in the system, change your email address, or change your password. The one item that you cannot change is your user name.

How to Add New Users

If you need to allow new people to access the backend of your website, you can do so by following these steps:

  • Click “Users” in left sidebar
  • Click the “Add New” button at the top of the page
  • Enter at least the username and email fields.
  • You can either set the password (by hitting the “Show password” button) or let the system auto generate the password for you.
  • To send an email to the new user with their username, password and how to log into their account, keep the “Send User Notification” field checked.
  • In the “Role” field you can select how much access you want this new user to have:
    • Subscriber - this user can read all content in the website
    • Contributor - this user can also edit content in the website
    • Author - this user can also create content in the website
    • Editor - this user can also delete content in the website
    • Administrator - this user will have access to everything in the website

How to Adjust Basic Website Settings

Most general website settings can be found in one location. Simply click the “Settings” link in the left sidebar of your website. In the main Settings area, you have control to change the site title, tagline, date format and time format options. I would highly recommend that you do not alter the WordPress Address and Site Address fields, as those will alter your database and may result in website errors if you don’t have advanced website knowledge.

There are also some additional settings pages that can be found in the left-hand sidebar when you have the main Settings page open. These settings are related either to your blog (ie Writing, Reading, Discussion, etc), or are related to specific plugins that have been installed on your website (ie Anti-spam, AddToAny, etc).

If you need to adjust the basic SEO settings for your website, click “SEO” in the left sidebar. In this section, you’ll be able to adjust how your website appears in search engine results, which SEO features you want to be tracked, your social media profiles and whether you want your website connected to your Google account.

How to Create a New Page

You can easily create a brand new page on your website. In the left sidebar, click the “Pages” item, then click the “Add New” button at the top of the page. When you are on the new page, click the “Edit with Elementor” button.

On this new page, you’ll want to be sure to:

  • create a Page Title
  • enter page content
  • adjust SEO settings (in the “Yoast SEO”) block

There are multiple page editors that are available for the WordPress environment, and each of them works slightly differently:

How to Update Existing Pages

In the left sidebar, click the “Pages” item. Find the title of the page that you want to edit, and click the name of the page. This will bring you to the main editing area for your page. Here you can change the content, add imagery, change whether the page is a subpage to another page, or delete the page completely.

Once you’ve made any changes that you would like to, clicking the blue “Update” button on the right side of the page will change the live content on the website.

There are multiple page editors that are available for the WordPress environment, and each of them works slightly differently:

How to Update Your Blog

In the left sidebar, click “Posts” and click the “Add New” button. Be sure to enter the title and any body copy as required.

In the right sidebar, you can select any category to add the blog post to (ie “General News”) or create a new one. You can also add any tags, a featured image, adjust the date for when the blog was / will be published, and the author who published in.

In the “Yoast SEO” section of the editor, you can adjust how your post will look to search engines and different social media platforms. If, for example, you want to use one image on the actual blog post page, but would like the image that is pulled onto Facebook for this post to include your logo, you can create a second image, and add it to the website in the “Yoast SEO” section.

How to Update Your Website Navigation

When create a new page or delete an existing page, you may be required to update your website navigation. You can do this by clicking the Appearance link in the left sidebar. In the submenu that appears underneath Appearance in the side navigation, click on the Menus item.

In the Pages panel that appears on the left-hand side of the page, select the checkbox beside any new page(s) that you would like to add to the navigation menu. Click the “Add to Menu” button. The new item(s) will now appear at the bottom of the menu structure.

If you want to alter where the navigation items are, simply drag and drop it in the new location where you want the item.

If you want to remove an item from the navigation, click the down arrow beside the page name in the menu structure. Click the red Remove link that appears.

How to Continue to Build Your Web Presence

A website is the first step to building your web presence. While your website has been submitted to both Google and Bing, and while we have created your website so it’s easy to be found by search engines once they get to your website, there are some things that you can do off-site to help Google and Bing recognize you as an expert in your field. Below I’ve listed some ways you may want to consider to help build your web presence and help you rise in search engine results.

Submit Your Website to Different Directories - whether it’s through a site like yellowpages.ca, or at niche-specific directories like pestcontrolcanada.com. High ranking sites that link to your website will help Google see your as an expert in your industry.

Be Active on a Social Network - Google takes social networks into account when ranking websites in their results. We recommend that you select on that you can focus on and post a few times a week to help build your reputation as an expert in the industry.

Participate in Forums or Q&A Websites - similar to the previous item, participating in forums and Q&A websites (like Yahoo Answers or Quora) will help you built your reputation as an expert in your industry.

While all of these activities should help improve your search rankings, keep in mind that it can take 6-12 months of work before you start seeing results on Google. In addition, while these are our recommendations, we cannot guarantee that just these efforts will raise you to the top of Google, or that once you are higher ranking on Google that they will not change what they take into consideration for what should be high ranking criteria.