The Contact Page
It is easy to overlook a quality Contact page. Put up your phone number, a contact form and perhaps a map to your location – after all that would be exactly what is being advertised by the link.
The reason this is a mistake is the Contact page is often one of the most important pages on your website. Not only does it receive a large amount of traffic, but the visitor has actually expressed interest in reaching out to use. In fact, filling out a form on this page may be one of your primary or secondary goals! Take advantage of this opportunity to re-enforce your call to action and remind them of your value proposition.
Think about what your preferred method of being contacted is for any given period in the client lifecycle. How would you want someone in the pre-sale stage to contact you? Are your customers best served in person at a retail location or the place you perform the service? Are you hoping to attract new talent, deflect customer service calls or present yourself as a larger multi-office organization?
Depending on the variety of products and services you offer, you many even need to direct internal customers to the right place, or steer people towards multiple product lines. In these ways the contact us page can be quite unique, but stepping back and thinking about the user journey and how you want to engage with your visitors will help ensure this page is an integral part of your sales or support funnel.
Some things you may want to include on your contact page:
- A form to fill out
- A list of team members and their contact information
- Links to your social media accounts
- A professional email address and phone number
- Hours of operation
- How long it takes for you to respond to emails
That said, don’t go overboard with your Contact Us page! You want to keep it simple so that it is as easy as possible for website visitors to contact you – remember, they could be current or potential customers/clients!
Do you or do you not include a contact form?
Some people prefer filling out contact forms – others prefer to have an email address available that they can email directly. With that in mind, it may be best for you to include both on your Contact Us page – however, keep in mind that including an email address will result in receiving more junk mail! ' As far as website forms go, if you include one be sure to only make the bare minimum of fields required. The more required fields in a form, the less people will fill it out. Typically, the first name, email address and message are all that you need in order to follow up with someone.