Social media accounts

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Tying in Social Media There are hundreds of social media platforms, so many come and go it is nearly impossible to keep up to date picture as new ones rise and older ones fall. Dozens of these have over 100 million monthly active users (MAUs) and about half a dozen have a billion or more MAUs. These platforms often cater to varying demographics, whether by age, location, interest and more. Even the largest companies with dedicated social media teams need to pick and choose where they concentrate their efforts. There are compelling reasons to develop a following on a few selected platforms. You can get your brand or message in front of more people You can funnel people to your website You can selectively target groups that may be interested in what you have to offer SEO likes social media – it provides valuable backlinks and it gets indexed similar to a webpage. When people interact with your brand or share links to your site it indicates to search engines that your content is what people are looking for. Social Proof – social media platforms have different engagements, whether that is likes, retweets, shares, comments, upvotes, views etc. The more engagement you get the more you appear to users and search engines that you are an authority and people value what you have to say. This drives people to your site, and search engines consider this positively when returning search results. For these reasons, many organizations and individuals choose to maintain and grow active social media accounts. In many cases links to share on social media are included on the top header or bottom footer. Some websites also bring their social media feeds in to display. This helps the site look fresh with new content, and is an easy way to send out notifications and updates to users without publishing anything new in the backend of the site.